List by Edward Helfers

[1]
Our mission is to be acknowledged.¹ To inspire and nurture the human spirit.² To show that food served fast doesn’t have to be a fast-food experience.³ To treat others as we would like to be treated ourselves.⁴ To glorify God by being a faithful steward of all that is entrusted to us⁵ by sharing the Lord’s blessings with our employees.⁶

[2]
Guided by our relentless focus on our five imperatives,⁷ aligned around a global strategy called the Plan to Win,⁸ our mission is to give people the power to share⁹ our shared understanding of what we believe¹⁰ in a fun and casual atmosphere delivered by attractive, vivacious Hooters Girls.¹¹

[3]
Challenges. We welcome them.¹²

[4]
We are one firm, defined by our unwavering commitment¹³ to create more moments for people to be inspired by pets¹⁴ while adhering to the laws and jurisdictions¹⁵ of those who are linked to the land,¹⁶ from sales associates to franchisees, from fresh sandwich makers to doughnut bakers.¹⁷

[6]
Put simply, Our Credo challenges us to¹⁸ maintain and cherish the friendly spirit of¹⁹ commercial and operational cost-control opportunities²⁰ by providing to motorcyclists and the general public²¹ Undisputed Marketplace Leadership.²²

[5]
Integrity is the foundation for all that we do.²³

[6]
Our mission started with the vision of J. R. “Pitt” Hyde, one man²⁴ dedicated to satisfying curiosity and entertaining viewers.²⁵ In 1921, it all started out so innocently.²⁶ People, saving money,²⁷ a better life for shareholders,²⁸ bridging our proud past to an even brighter future.²⁹

[7]
We will clothe the world.³⁰ We will feed the world.³¹ We will bring inspiration and innovation to every athlete in the world.³² We will develop a multi-billion-dollar mixed-use urban development project in the heart of Las Vegas.³³

[8]
Our behaviors are at the core of who we are and what we believe.³⁴

[9]
But to say that our mission exists independent of the product we sell is to demean the importance and the distinction of being a bookseller;³⁵ raising a happy, healthy baby;³⁶ promoting alcohol responsibility;³⁷ honoring our employees’ rights;³⁸ and constantly raising the bar for super luxury living³⁹ with memorable characters and heartwarming stories.⁴⁰

[10]
Our mission is enduring:⁴¹ to manage financial risk;⁴² to be the safest, most progressive North American railroad;⁴³ to retain the foundation upon which we continue to build our success today;⁴⁴ and to ensure that people everywhere have access to innovative⁴⁵ innovation, new services, and newer technology⁴⁶ as we look to the future of unlimited possibilities⁴⁷ and in so doing unlock the potential of nature⁴⁸ to help position the company for long-term, sustainable growth⁴⁹ regardless of our growing size, scope, and reach.⁵⁰